Targeting Hispanics for Leads in the Digital Big Data Era

This report examines digital targeting and marketing to Hispanics, especially younger Hispanics, due to their growing economic clout and early adoption of mobile smart phones, which enables precision targeting based on behavior, geo-location and language.

US PIRG Education Fund & CDD

Data-driven tools enable marketers and financial firms to specifically target any group, from students and veterans to ethnic groups. This report examines digital targeting and marketing to Hispanics, especially younger Hispanics, due to their growing economic clout and early adoption of mobile smart phones, which enables precision targeting based on behavior, geo-location and language. Unfortunately, as the report explains, the out-sized digital footprint of young Hispanics enables some of the worst elements of the digital economy – from predatory payday lenders to debt settlement companies – to target Hispanics through online lead generator schemes.

A Report of the USPIRG Education Fund/Center for Digital Democracy Project on Digital Data and Consumer Protection: Ensuring a Fair and Equitable Financial Marketplace (main project page).

Licensing: All materials developed under this project are subject to a Creative Commons Attribution 4.0 International license, which allows you to reuse the materials with attribution subject (in part) to the following terms.

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

NOTE: The project may not hold the rights to all images (which we may have purchased for limited uses) or report designs (which may be held by the designers.

For this project’s content, this licensing notice supercedes any alternate copyright or older Creative Commons notices that may appear elsewhere on these websites.

Topics
Find Out More