Consumer Protection

Report | U.S. PIRG Education Fund | Consumer Protection

A Public Interest Internet Agenda

A Public Interest Internet Agenda prescribes broadband policy solutions that are tied to the common good and our nation’s prosperity. Connecting our entire nation to the Internet at broadband speed is the key to economic development, improved healthcare and education, energy efficiency, robust democracy and open government.

Report | U.S. PIRG Education Fund | Consumer Protection

Online Behavorial Tracking and Targeting, Legislative Primer

Consumers are increasingly relying on the Internet and other digital services for a wide range of transactions and services, many of which involve their most sensitive affairs, including health, financial, and other personal matters. At the same time many companies are now engaging in behavioral advertising, which involves the surreptitious tracking and targeting of consumers. Click by click, consumers’ online activities – the searches they make, the Web pages they visit, the content they view, the videos they watch and their other interactions on social networking sites, the content of emails they send and receive, how they spend money online, their physical locations using mobile Web devices, and other data – are logged into an expanding profile and analyzed in order to target them with more “relevant” advertising.

Report | U.S. PIRG Education Fund | Consumer Protection

Mixed Signals

In an effort to determine America’s preparedness for the transition, the U.S. Public Interest Research Group (PIRG) Education Fund conducted a “secret shopper” survey at 132 locations of five leading national electronics retailers in ten states. The survey found that retail electronic store staff are largely uninformed and are not adequately preparing consumers for the impending transition to digital television.

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